RATHER THAN FIXED FORMAL IDEAS, THE PRACTICE'S WORK IS UNIFIED BY ITS FOCUS ON THE QUALITY OF PROCESS AND AN ABILITY TO ESTABLISH AN ENVIRONMENT THROUGH WHICH A ROBUST DESIGN CAN EMERGE. WORKING CLOSELY WITH CLIENTS, DESIGN TEAMS CONDUCT RIGOROUS EARLY RESEARCH AND INTERROGATION TO DEVELOP A STRONG UNDERSTANDING OF THE PROJECT’S PROGRAMME, AMBITIONS AND CONTEXT TO EXPOSE THE ISSUES AND UNIQUE OPPORTUNITIES OF EACH PROJECT FROM THE OUTSET. THIS APPROACH AVOIDS OVER-DESIGN AND UNNECESSARY COMPLEXITY, ESTABLISHING A CONSENSUS AROUND THE PURPOSE OF THE PROJECT AND ULTIMATELY ITS PHYSICAL EXPRESSION AND IDENTITY.
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